Harley-Davidson has announced its decision to bring production of the Revolution Max platform for North America back to the United States, as part of its Back to the Bricks strategy. This move supports the Company's American manufacturing footprint and strengthens its presence in the country. The production transition is expected to be completed ahead of the start of Model Year 2028 production in 2027.
The return of Revolution Max production to US facilities will bring machining, powertrain assembly, painting, and final vehicle assembly work back to Harley-Davidson's Pennsylvania and Wisconsin plants. This will not only support skilled union jobs but also contribute to the Company's American manufacturing footprint.
Harley-Davidson expects to manufacture over 100,000 motorcycles out of its York, Pennsylvania facility in 2027, marking a significant increase in domestic production. The move is seen as a response to changes in global trade policy and shifting market conditions.
The Trump Administration's trade policies have created new opportunities for companies to invest in domestic manufacturing, and Harley-Davidson is capitalizing on this trend. By bringing production back home, the Company is able to tap into local talent and resources.
This decision reflects Harley-Davidson's long-term commitment to strengthening its manufacturing base and building more motorcycles in the United States. The move is seen as a key component of the Back to the Bricks strategy, which aims to revitalize American manufacturing and create jobs.
Harley-Davidson has built its reputation on craftsmanship and tradition, with a legacy that spans 123 consecutive years. The Company's decision to bring production back home is a testament to its dedication to preserving these values while embracing modern manufacturing techniques.
The return of Revolution Max production to US facilities will have a positive impact on the local community, supporting dozens of additional American manufacturing jobs and contributing to the economic growth of Pennsylvania and Wisconsin.
Harley-Davidson's decision to bring production back home is a significant step forward for the Company, demonstrating its commitment to American manufacturing and its employees. The move is seen as a vote of confidence in the US market and its ability to support domestic production.
This move signifies Harley-Davidson's commitment to preserving traditional craftsmanship while embracing modern manufacturing techniques.
