Honda Racing Corp. (HRC) Performance Shop pilot program aims to enhance U.S. customers' access to genuine, high-quality HRC racing components while supporting the road racing community.
The new program was developed to provide an official, factory-backed channel for HRC parts and know-how, giving customers a competitive edge in closed-course road racing.
American Honda says it will evaluate opportunities to expand the program to model-specific race kits and complete, fully built competition units over time.
Participating dealerships have an established track record of supporting high-level, closed-course motorcycle racing, making them well-positioned to uphold the standards and objectives of the HRC Performance Shop designation.
The pilot program's initial phase focuses on offering select HRC performance components for 2025 and newer CBR1000RR-R Fireblade models.
Honda has shown its commitment to road racing over the last several years, including expanding Red Rider Rewards racing-contingency program and stepping up support of MotoAmerica.
With simplified access to HRC's renowned know-how and components, Honda riders and teams should be more competitive in the 2026 road racing season.
The launch of the HRC Performance Shop pilot program marks the next step in growing Honda's support of road racing.
American Honda's Powersports & Products Division is committed to supporting high-level motorcycle racing with innovative programs like this.
By providing exclusive access to HRC parts and expertise, Honda aims to enhance competition and give its riders a competitive edge.
Enhancing competition with factory-backed support.
