The Dealer Lab's 6Is framework provides a structured approach to behavioral change. The framework consists of six steps: Identify, Inspire, Influence, Implement, Improve, and I (the individual making the change).
Identify is about validating current issues with employees and customers. By acknowledging their concerns, trust can be built, and an open door for discussion can be created.
This phase is crucial in building a strong foundation for behavioral change. It involves getting the room to agree that something needs to be changed, which can be as simple as asking what makes customers angry or what steps need to be taken to improve the current situation.
Inspire encourages creativity and ownership among employees. By giving them control over the idea generation process, they become more invested in the change.
This phase is essential in making behavioral change stick. It involves providing creative freedom and celebrating ideas, even if they may seem unconventional.
Influence relies on peer credibility to drive adoption. When employees see others embracing a new process or technology, it becomes more acceptable and easier to adopt.
Implementing changes requires planning for different personality types. There are three main categories: grasping personalities, who thrive with novelty; traditional personalities, who prefer consistency; and cautious personalities, who require strong motivation systems.
A well-structured implementation plan can help ensure that behavioral change is successful. This includes identifying the key stakeholders involved, setting clear goals and expectations, and providing necessary resources and support.
Improving consistency is crucial for long-term success. This involves ongoing evaluation and adjustment of the new process or technology to ensure it remains effective and efficient.
Ultimately, behavioral change in the automotive industry requires a structured approach that involves identifying current issues, inspiring creativity, influencing peer credibility, implementing changes, and improving consistency.
Behavioral change in the automotive industry requires a structured approach that involves identifying current issues, inspiring creativity, influencing peer credibility, implementing changes, and improving consistency.
