Yamaha Motorsports has earned three Hermes Creative Awards, including two Platinum honors, recognizing the company’s consumer website and interactive digital shopping tools. This achievement showcases Yamaha's commitment to delivering a compelling experience for its customers.
The awards were presented as part of the 2026 Hermes Creative Awards international competition, which honors excellence in marketing, communications, design, and emerging media. The recognition is a testament to Yamaha's dedication to innovation and customer engagement.
Yamaha Motor Corp., USA received a Platinum Award for YamahaMotorsports.com in the Business-to-Consumer Website category. This award highlights the company's efforts to create an engaging online experience that meets the needs of its customers.
A Platinum Award was also given to Yamaha's Augmented Reality Product Viewer in the Interactive Web Feature category. The AR viewer provides a unique and immersive experience for customers, allowing them to interact with products in new ways.
Additionally, Yamaha received a Gold Award for its 3D Product Configurator in the Interactive Web Feature category. This award recognizes the company's innovative approach to product configuration and customization.
The redesigned consumer website was developed internally by the company’s marketing team with a focus on a mobile-first experience, interactive features, and integrated dealership tools. The website includes a live inventory marketplace that allows consumers to research models, search local dealer inventory, and reserve units online.
Yamaha also highlighted its 3D Product Configurator, which enables customers to view units in multiple color options and build accessory packages using real-time rendering technology. The system includes smart-fitment functionality designed to ensure accessory compatibility and sends completed build packages directly to local dealerships.
The Hermes Creative Awards competition drew more than 6,000 entries from marketing departments, advertising agencies, PR firms, design studios, and production companies across the U.S., Canada, and more than two dozen countries. This demonstrates the high level of excellence in digital marketing that Yamaha has achieved.
Yamaha's recognition by the Hermes Creative Awards is a significant achievement, demonstrating its commitment to delivering innovative and engaging customer experiences.
The awards are administered by the Association of Marketing and Communication Professionals, an international organization representing professionals in advertising, public relations, media production, and communications.
Overall, Yamaha Motorsports' success with the Hermes Creative Awards highlights the importance of investing in digital marketing and innovation in today's competitive market.
The Hermes Creative Awards recognize excellence in marketing, communications, design, and emerging media.
