RV Shipment Forecast Takes a Hit

The Summer 2026 edition of RV RoadSigns, the quarterly forecast prepared by ITR Economics for the RV Industry Association, has lowered projections for wholesale shipments in 2026. The revised forecast is for a range of 300,000 to 328,100 units with a median of 314,000 units.

This represents an 8.2% decrease from the 342,200 units shipped last year. The decline is attributed to economic headwinds and tightening household budgets, which are weighing on consumer demand.

RVIA President & CEO Craig Kirby attributes these factors to higher financing costs, increased uncertainty, and continued inflationary pressure on household budgets. This has caused many consumers to delay discretionary purchases.

However, Kirby notes that while the near-term environment remains challenging, the fundamentals that support RV ownership and travel remain strong. Consumers continue to value the freedom, flexibility, and affordability that RVing offers.

The industry has successfully navigated changing market conditions before, and it is likely that they will do so again in the face of current economic challenges. Industry confidence remains despite these headwinds.

Despite the downward revision, the RVIA is confident in the long-term resilience of the RV market. The fundamentals that support RV ownership and travel remain strong, and consumers continue to see the value in this type of recreational vehicle.

The Summer 2026 issue of RV RoadSigns can be viewed by RV Industry Association members online. Additionally, a webinar was held on June 10 at 2 p.m. ET to provide an in-depth explanation of the new forecast. Members can register for the webinar here.

RVIA is committed to providing its members with accurate and timely information about the RV industry. The Summer 2026 edition of RV RoadSigns is just one example of this commitment. By staying informed, RV Industry Association members can make more informed decisions about their businesses.

As the economy continues to evolve, it is likely that the RV industry will face new challenges in the coming years. However, with its strong fundamentals and confident leadership, the industry is well-positioned to weather these challenges.