Kunes Auto & RV Group is launching its fifth annual Trade in Hunger campaign, a community-driven initiative that aims to pack 250,000 meals for families facing food insecurity. The campaign will take place from June 8-17 and will involve employees across 54 dealership locations in Wisconsin, Illinois, Iowa, and Minnesota participating in the effort.
The initiative is part of Kunes' founding mission of 'Faith, Family and Giving Back,' which has guided the company's philanthropic efforts since 1996. In addition to Trade in Hunger, Kunes has donated 10% of its annual profits to community organizations through the Kunes Family Foundation.
Food insecurity is a growing concern across the Midwest, with economic pressures straining families already living paycheck to paycheck. The crisis intensifies during summer months when children no longer have access to free and reduced lunch programs.
The meals packed during Trade in Hunger will be delivered directly to local food pantries and regional food bank networks, ensuring support reaches families in the communities Kunes serves.
Each meal kit will contain essential items such as peanut butter, pasta, sauce, canned vegetables, canned tuna, applesauce, oatmeal, and boxed mac and cheese. The kits are designed to provide a nutritious meal for an individual or family.
The campaign brings together friendly competition among the dealership locations, with each location aiming to pack 5,500 meals in an effort to address the growing hunger crisis across the region.
Kunes is partnering with PackHope, a division of Umoja, to facilitate logistics and delivery of meal kits to food banks across the four states. This partnership ensures that the meals are delivered efficiently and effectively to those who need them most.
The dealership with the fastest per-kit build time will be crowned the 2026 champion, adding some competitive spirit to the philanthropic effort. However, the true measure of success lies in the impact made on the lives of families facing food insecurity.
By packing 250,000 meals for families in need, Kunes Auto & RV Group is demonstrating its commitment to giving back to the communities where employees live and work.
