Mercedes-Benz has once again proven its ability to create vehicles that embody luxury and prestige, as seen in the upcoming sequel to the hit film The Devil Wears Prada. In this new installment, the main character will be transported around Manhattan in a stunningly gorgeous Maybach, marking a significant upgrade from the Mercedes-Benz S-Class featured in the original 2006 film.
The Mercedes-Maybach S-Class has undergone a freshening, with notable changes including an enlarged grille and rose accents on the twin-star headlights. The interior has also been redesigned, featuring a new MBUX Superscreen infotainment interface and elegant materials such as Natural Grain Brown Amber Wood with Herringbone Pattern.
Under the hood of the new Maybach S-Class are two powerplants to choose from: an eight-cylinder engine producing 530 hp and 553 lb-ft, or a handcrafted V12 engine exclusive to the Mercedes-Maybach S 680 in select markets. The latter produces 621 hp and is made possible by Mercedes-Maybach's MANUFAKTUR Made To Measure customization program.
The collaboration between Mercedes-Benz and The Devil Wears Prada 2 is a fully integrated 360° co-promotional campaign launching globally on March 27, 2026. This will include custom advertising spots featuring film footage and premium key visuals for print and digital media.
Mercedes-Benz has clearly squeezed every last bit of product placement out of this partnership, with the production of a one-of-a-kind Devil Wears Prada 2-themed MANUFAKTUR Mercedes-Maybach S-Class for premiere activations and marketing events. This elevated tribute is sure to generate significant buzz around the film's release.
The Maybach's design has been tweaked to include an illuminated Maybach logo on the C-pillar, floating star on the hood, and rose accents on the twin-star headlights. The interior features soft ambient lighting, smooth digital surfaces, and a range of materials including Natural Grain Brown Amber Wood with Herringbone Pattern.
The new Mercedes-Maybach S-Class is not just about aesthetics; it's also about performance. With its extensive re-engineering for future emissions regulations and mild-hybrid technology, the vehicle delivers agile and linear power delivery with efficient energy recuperation.
Mercedes-Benz has already demonstrated its ability to create vehicles that can hold their own in high-profile films like The Devil Wears Prada. This sequel is sure to be just as impressive, with the Maybach taking center stage as the main character's mode of transportation.
The partnership between Mercedes-Benz and The Devil Wears Prada 2 is a win-win for both parties involved. With its extensive marketing campaign and custom product placement, Mercedes-Benz will likely see significant sales boosts from this collaboration.
The collaboration between Mercedes-Benz and The Devil Wears Prada 2 is a prime example of the power of product placement in modern cinema.
