Suzuki has continued its price realignment scheme, which began with the announcement of new prices across selected scooter models in February. The latest models to benefit from this price reduction are the GSX-8T and GSX-8TT, both of which have seen a £1,000 decrease in their original prices. This brings the standard price of the GSX-8T down to £8,599, while the 8TT is now available for £8,999, marking the second time these models have been included in a price reduction scheme this year alone.
The company's decision to offer a £1,000 deposit contribution from the start has also had an impact on the pricing of both models. Although those contributions were initially only available until January, they are now the standard price for both the GSX-8T and 8TT. This move is likely aimed at attracting more customers to these models, which have been gaining popularity in recent months.
The GSX-S1000GT+ has also seen a significant reduction in its OTR total, with another £1,000 taken off its price. This brings the sports tourer's new price down to £11,999, while the GSX-S1000GX+ - featuring semi-active suspension and other upgrades - is now priced at £12,999.
The GSX-S1000GX+ has seen a reduction in its OTR price of £2,900 over the last 12 months. This decrease is likely due to the dealer feedback that Suzuki received, which led to the manufacturer's decision to adjust pricing across various models.
Suzuki's commitment to providing value for customers is evident in its latest price realignment scheme. By listening to dealer feedback and making adjustments accordingly, the company has managed to offer more competitive prices on a range of models.
The inclusion of learner riders in this price reduction scheme is also noteworthy. The GSX-S and GSX-R125 machines will now cost £3,999, following reductions of £1,000 and £1,200 respectively. This move is likely aimed at attracting new customers to these models, which are popular among beginner riders.
The extension of Suzuki's 1.9 per cent APR finance rate to the GSX-S1000 and V-Strom 1050 range is another indication of the company's commitment to providing value for its customers. This move will make it easier for buyers to purchase these models, while also offering more flexible financing options.
Suzuki GB head of motorcycles, Jonathan Martin, has expressed his confidence in the company's pricing strategy, stating that it reflects a 'commitment to providing value for customers'. By listening to dealer feedback and working closely with its Japanese colleagues, Suzuki has managed to offer competitive prices on a range of models.
The new price realignment scheme is just the latest example of Suzuki's efforts to provide value for its customers. With its reputation for bullet-proof reliability and extensive dealer support network, the company is well-positioned to compete in the market.
The price cuts demonstrate Suzuki's commitment to providing value for customers, while also highlighting the importance of dealer feedback in shaping pricing strategies.
