Husqvarna Group has partnered with Octane Lending and Huntington National Bank to launch a new financing platform aimed at simplifying the purchase process for outdoor power equipment (OPE) dealers and customers. The partnership is designed to improve speed and efficiency at the point of sale, featuring streamlined loan applications, near-instant credit decisions and simplified documentation workflows.
The system offers prime financing through Huntington, while near-prime customers are supported by Octane's in-house lender, Roadrunner Financial. This dual-approach strategy will cater to a broader range of customers, including those with less-than-perfect credit profiles.
Executives say the platform is designed to provide a better technology interface for Husqvarna OPE dealerships, enabling them to manage the full sales and financing process within a single digital platform. Dealers can also customize loan terms and manage transactions through a centralized portal.
The integration of Octane's platform with Husqvarna's dealership network will likely drive business growth by reducing complexity and increasing efficiency. By simplifying the financing process, dealerships can focus on providing better customer experiences and driving sales growth.
Huntington officials have noted growing demand among dealers and OEMs for digital-first financing solutions that reduce friction in the buying process. This trend is expected to continue as more consumers turn to online platforms for purchasing and financing products.
Richard Bennett, director of sales for Husqvarna Group North America, said the partnership will enhance both the retail experience and dealer capabilities, helping drive business growth. The new platform will also enable dealerships to better manage their inventory and optimize their sales strategies.
Octane, founded in 2014, supports more than 4,000 dealers and 50 OEM partners across powersports, RV, marine and OPE segments. Huntington Bancshares, based in Columbus, Ohio, operates nearly 1,400 branches across 21 states. The partnership will expand Octane's reach into the OPE segment, providing a new opportunity for dealerships to access financing solutions.
The new financing platform is designed to provide a seamless experience for customers and dealers alike. By streamlining the financing process, Husqvarna OPE dealers can focus on what matters most – providing excellent customer service and driving sales growth.
As the outdoor power equipment industry continues to evolve, it's likely that we'll see more partnerships between companies like Octane and Huntington to simplify the buying process for consumers. This trend is expected to drive innovation and growth in the industry.
The integration of Octane's platform with Husqvarna's dealership network will likely drive business growth by reducing complexity and increasing efficiency.
