The 7th annual Alliance RV Rally is underway at the Elkhart County 4-H Fairgrounds in Goshen, Ind., featuring a Q&A session with Coley and Ryan Brady. The brothers were asked whether they would be selling the company they founded in January 2020.
Coley and Ryan confidently stated that they have at least 10 more years in them, citing the company's young leadership team as a key factor in their confidence. This is a significant statement, given the current market trends and industry shifts.
The question came during the Q&A portion of the rally, which also featured factory tours, vendor building, and on-site activities for the owners of Alliance-branded rigs.
Coley and Ryan Brady kicked off the first day with their annual address to the owners of the 375 Alliance-branded rigs at the campground.
The brothers emphasized the importance of customer-centric values, including being connected to customers and listening to them. They also highlighted relentless improvement as a core value.
This is easily their favorite week of the year for Coley, who told RVBusiness that the rally gives him and his team energy and excitement.
The event allows the company to connect with customers who use their products every day and hear firsthand their thoughts and feedback.
Coley also mentioned that having a young leadership team provides them with 'a lot of runway in front of us.' This suggests that the brothers are optimistic about the company's future and its ability to adapt to changing market conditions.
The Alliance RV Rally is an annual event that celebrates the company's commitment to customer satisfaction and community involvement.
