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Tesla Finds New Buyers for Cybertruck
Jun 3, 20262 min readElectrek

Tesla Finds New Buyers for Cybertruck

Kazakhstan's Ministry of Emergency Situations has confirmed it will purchase additional Tesla Cybertrucks after the electric pickup proved effective in rescue operations in Almaty, the country's largest city. The Central Asian country has become the latest small international market to adopt the Cybertruck, as Tesla continues to struggle with collapsing domestic demand for the electric pickup. This move marks a significant shift in Tesla's strategy to find new buyers for the struggling electric pickup.

The first Cybertruck deployed in Almaty has already proven its value in real-world rescue operations — including in the mountainous terrain surrounding the city. Officials highlighted several operational advantages: high mobility across difficult terrain, electric power output capable of running communications and rescue equipment, quiet operation for discreet deployment, and extended power delivery for prolonged rescue operations.

The ministry is not replacing its entire fleet with Cybertrucks. Traditional rescue trucks, fire engines, and ambulances will remain the backbone of the system. The Cybertruck is being evaluated as a supplementary rapid-response vehicle. This approach suggests that Tesla's goal is to augment existing emergency services rather than replace them entirely.

Tesla Finds New Buyers for Cybertruck - image 2

Beyond emergency services, Kazakhstan's elite State Guard Service also deployed Cybertrucks as mobile command-and-control vehicles during the informal Summit of the Organization of Turkic States in Turkistan on May 15. One Cybertruck was assigned to the State Guard Service for command and coordination, while a second was added to the rapid response reserve of the Ministry of Emergency Situations.

According to the State Guard Service, the vehicle was chosen for its power supply capabilities and ability to quickly deploy communications equipment in unprepared areas — not as a Tesla promotion. This highlights the practical value of the Cybertruck in various scenarios beyond just rescue operations.

Cybertruck sales fell 48% in 2025 to about 20,000 units — a fraction of the 250,000 per year Tesla originally anticipated for annual production. In Q1 2026, Tesla sold just 3,519 Cybertrucks, and registration data revealed that SpaceX bought 1,279 units over the last year , artificially inflating the numbers.

Tesla has been scrambling to find new markets. The company launched the Cybertruck in the Middle East in January 2026, delivering about 63 units in the UAE at prices starting around $110,000. It also cut the price with a new $60,000 AWD trim in February. But the truck still can't be exported to Europe because it doesn't meet EU regulations.

The adoption of the Cybertruck by Kazakhstan underscores Tesla's need to diversify its sales channels and find buyers for the electric pickup in niche markets. The company must navigate regulatory challenges and competition from established players to revive its sales momentum.

Kazakhstan's purchase of additional Cybertrucks is a significant development for Tesla, as it highlights the potential for innovative solutions like the Cybertruck to address specific needs in emergency services. As Tesla continues to adapt to changing market conditions, this move may serve as a catalyst for further innovation and expansion.

EazyInWay Expert Take

The adoption of the Cybertruck by Kazakhstan highlights the importance of innovative solutions in emergency services.

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Source: Electrek

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