Hyundai electric vehicles are getting an exciting new update that brings the FIFA World Cup 2026 theme to their infotainment systems. This feature is not only available on battery-electric vehicles but also on some non-EVs, including the Hyundai NEXO fuel-cell electric vehicle. However, one model, the IONIQ 6, will not receive this update.
The two vehicles that will get the new FIFA World Cup 2026 theme are the Hyundai IONIQ 5 and the Hyundai IONIQ 9. These models will be available in Korea, the United States, Canada, and Europe. The theme is being provided by Hyundai Motor Company as part of its 'Next Starts Now' campaign.
The update can be downloaded for free via the myHyundai application's Bluelink Store. This allows customers to personalize their infotainment experience without having to visit a dealership or service center.
According to Sungwon Jee, Executive Vice President and Global Chief Marketing Officer at Hyundai Motor Company, the new theme is part of an effort to bring the excitement of the FIFA World Cup 2026 to drivers. The theme features unique animations of Boston Dynamics' Atlas and Spot robots, bringing robotics vision into the driving experience.
The free theme underscores the growing importance of software-enabled, customizable in-vehicle experiences for drivers. This trend is expected to continue as car manufacturers focus on providing more personalized and engaging experiences for their customers.
Hyundai will also be bringing its robots to World Cup venues this summer, with Atlas and Spot robots being used to enhance match operations, fan engagement, and safety efficiency throughout the tournament.
This move highlights Hyundai's commitment to innovation and technology in the automotive industry. The company is using its robots to bring a unique experience to fans attending the World Cup.
The integration of software-enabled in-vehicle experiences like this theme is a growing trend in the automotive industry. As car manufacturers focus on providing more personalized and engaging experiences for their customers, we can expect to see more updates like this in the future.
Overall, Hyundai's new FIFA World Cup 2026 theme is an exciting update that brings a unique experience to its electric vehicles.
The integration of software-enabled in-vehicle experiences is a growing trend in the automotive industry.
