Andreani Group has launched a new distribution and technical support project in the UK, which will see the company become the official Ohlins distributor in 2026. The new structure is dedicated to managing Ohlins commercial and racing activities across the country, offering support for major championships and races such as BSB and the Isle of Man TT.
The project has been established in response to changes within the British market, with the need to establish a stronger and more integrated structure to support the brand's future growth in the UK. This will enable Ohlins to provide better service and technical expertise to its customers in the region.
Nick Campolucci, who has over 25 years of experience in the automotive, motorcycle, and motorsport sectors, has been appointed Country Manager of Andreani UK. He previously spent 17 years at Honda UK, where he was involved in Honda Racing's BSB programme.
The new partnership will provide a dedicated structure for Ohlins to build on its existing success in the UK market. With the company's history and expertise, it is likely to be well-positioned to support the growth of motorcycle racing in the country.
Giuseppe Andreani, founder of Andreani Group, stated that the UK has always been a key market for the brand. He emphasized the importance of establishing a dedicated structure capable of delivering the same level of service and technical expertise as the company's international work.
The transition phase will see Richard Brendish, founder of Race Concepts Ltd, working with Andreani UK to ensure a smooth handover of support services for Ohlins customers in the UK. This will help to minimize disruption to customers and ensure that they receive the same level of service as before.
Chris Witter, Director of Sales and Marketing at Ohlins Group AB, welcomed the new partnership, stating that it will provide unparalleled support for Ohlins dealers and service centers in the UK. He highlighted the importance of the BSB championship in engaging hundreds of potential customers in motorcycle racing and serving as a prestigious showcase for Ohlins products and services.
The launch of this new distribution and technical support project marks an important milestone for Ohlins in the UK market. With its experienced leadership team and dedicated structure, Andreani UK is well-positioned to support the growth and success of motorcycle racing in the country.
As the UK motorcycle racing scene continues to evolve, it will be interesting to see how this new partnership shapes the future of the sport. With Ohlins' expertise and Andreani's dedication, it is likely that the company will play a significant role in supporting the growth of motorcycle racing in the region.
The new partnership will provide unparalleled support for Ohlins dealers and service centers in the UK.
