Harley-Davidson is launching a new European custom bike competition called the Creators Custom Clash, pitting six social media creators against each other in a build-off that blends modern-day influencer culture with old-school custom bike craftsmanship. The competition aims to shine a light on Harley's long-standing custom scene while also tapping into the growing influence of online motorcycle creators and bike-building culture across YouTube and Instagram.
The competition is open to any Harley-Davidson cruiser model, with each creator partnering with an authorised dealer to transform a standard Harley into a one-off custom machine. The winning builder will get to keep their finished bike, while the other five creators will receive prizes and recognition for their work.
Representing France is ESKYAS, Italy's entry comes from Jack (@jack_nbc), Spain is represented by Javier Gallardo, the UK's creator is Miles Langford, and the Netherlands brings Arjan van den Boom into the mix. Germany's challenge entry is a three-person team made up of Pia Tillmann, Zicco Banach, and Angelo Carlucci.
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The bikes available are any H-D cruiser, with a budget of €15,000 per bike. This amount should provide creators with sufficient resources to showcase their skills and creativity without breaking the bank.
Harley-Davidson's new 'Back to Bricks' strategy focuses on its dealer network, loyal customer base, big cruisers, accessories, and branded clothing. Custom bikes are an integral part of this approach, which seems to be where Creators Custom Clash stems from.
The competition will run throughout the summer before culminating at European Bike Week in Austria this September. The final judging takes place at this event, where the bikes will appear together in public for the first time.
Public voting will open on June 23, and all six finished bikes will be officially revealed online at that time. Creators will spend the summer riding and promoting their bikes while trying to drum up votes from fans and followers.
The overall winner will be decided using a mix of public votes and scores from an expert judging panel. This combination of factors ensures a fair and well-rounded assessment of each bike's merits.
More details on the competition and participating creators can be found on the Harley-Davidson Custom Gallery. Fans and enthusiasts can follow along with the build process and voting progress online.
This competition highlights Harley-Davidson's focus on its loyal customer base and custom bike heritage.
