Geely, the Chinese automaker with a diverse portfolio of brands, has released its sales figures for April. The company reports that its overall BEV (fully electric vehicle) sales dropped 19% year over year in April, from 92,360 in April 2025 to 74,860 in April 2026.
This decline is part of a broader trend seen across the industry, where consumers are increasingly opting for plug-in hybrids and other alternative fuel options. Meanwhile, Geely's PHEV (plug-in hybrid electric vehicle) sales grew significantly, increasing by 83% in April from 33,203 to 60,731 units.
The Zeekr brand, which was initially launched as a BEV-only brand, has seen strong growth itself, with sales jumping by 132% in April from 13,727 to 31,787 units. This growth is particularly notable given that Zeekr's sales were previously limited to just BEVs.
Despite the slowdown in Geely's EV sales, the company's overall sales remain relatively stable. However, it would be interesting to see more detailed breakdowns of sales by brand and model, as this could provide further insight into the company's performance.
Geely's BEV sales have been declining over the past year, with a 15% drop in sales across the first four months of 2026 compared to the same period in 2025. This decline is likely due to a combination of factors, including increased competition from other electric vehicle manufacturers and changing consumer preferences.
In contrast, Geely's PHEV sales have seen significant growth, with an 83% increase in April sales compared to the same month last year. This growth is driven by consumers who are looking for more fuel-efficient options that offer a balance between electric and internal combustion engine power.
The growth of PHEVs is likely to continue, as consumers become increasingly aware of the benefits of alternative fuel options. However, the long-term prospects for Geely's BEV sales remain uncertain, and it will be interesting to see how the company adapts to changing market trends.
Overall, Geely's sales figures suggest that the company is navigating a complex and rapidly evolving automotive landscape. While the slowdown in EV sales may be a concern, it also presents opportunities for growth in other areas of the business.
As the automotive industry continues to shift towards more sustainable and efficient fuel options, companies like Geely will need to adapt quickly to remain competitive. With its diverse portfolio of brands and expanding range of electric and hybrid vehicles, Geely is well-positioned to navigate this changing landscape.
The slowdown in Geely's EV sales may be a sign of a maturing market, where consumers are becoming more discerning about their electric vehicle choices.
