Ford executive Andrew Frick mentioned the brand's desire to expand the Mustang lineup in an interview with Automotive News. The current lineup includes traditional coupe or convertible models, as well as the Mustang Mach-E, which is considered a Mustang by name only.
Frick noted that there is still a percentage of customers who buy sedans, although it has decreased significantly since its heyday. Currently, 16-17 percent of buyers opt for sedans, down from 50 percent in the past.
Ford engineers have been experimenting with the Mach-E, including the Rally trim and GT versions, which offer a blend of performance and practicality. However, Frick suggests that there is still room to expand the Mustang family by introducing a sedan model.
The idea of a four-door Mustang sedan has been around since the beginning, with Ford building a four-door version in 1965 that failed to gain traction. More recently, dealers have seen concept models for a possible new four-door variant.
Ford trademarked the name Mach 4 just last year, which adds weight to speculation about a potential new Mustang-based sedan. The company is likely considering the feasibility of introducing such a model within an existing family.
The Dakar Mustang off-roader concept sounds like an exciting addition to the Mustang lineup, but it may not be enough to tempt customers who have been looking for sedans in recent years.
While 16-17 percent of the market may not seem like a lot, it's still a significant segment that Ford could tap into with a new sedan. The company is taking a careful approach to ensure that any new model makes sense within their portfolio.
Ultimately, the introduction of a four-door Mustang sedan would be a significant move for Ford, one that could help revitalize interest in the brand's traditional lineup.
The sedan-buying segment is not as large as it once was, but there are still customers looking for a car that combines style and practicality.
