Kia has entered the pickup market with a full-blown ladder-chassis creation, which is a departure from traditional unibody offerings.
This approach allows for a more rugged and capable vehicle, but also presents challenges in terms of design and functionality.
The Kia Tasman's SUV-like feel and comfort are notable features that set it apart from its competitors.
However, the design of the Tasman has been met with criticism, particularly at the front end, where the lack of eyes and integrated headlights can be jarring.
Despite this, the rest of the vehicle is well-proportioned, and the boxy cab lends itself to the pickup aesthetic more naturally than other designs.
The interior of the Tasman is a highlight, with impressive materials and a panoramic display housing twin 12.3-inch screens.
The top-spec trim features 17-inch wheels with taller tires, which provide a good balance between performance and comfort.
Overall, the Kia Tasman's unique approach to design and functionality raises questions about its place in the pickup market.
As the market becomes increasingly crowded with new entrants, it will be interesting to see how the Tasman fares against established competitors.
Kia's bold move into the pickup market requires careful consideration of design and functionality.
