Nio will officially launch its executive flagship SUV ES9 on May 27, with an event starting at 7:30 pm Beijing Time. The Chinese electric vehicle maker has already produced a batch of ES9 vehicles and its stores are ready for quick deliveries.
The company's stores are prepared for quick deliveries, indicating that Nio is confident in meeting the demand for the new model.
Nio will livestream the launch event across platforms including its official website, mobile app, and social media accounts on Weibo and WeChat. Consumers can lock in their ES9 orders after the event.
A limited-time exclusive perk, which allows a 5,000 yuan ($740) deposit to offset 10,000 yuan of the vehicle's purchase price, will close once the order lock-in begins.
Images circulating on Chinese social media platforms in recent days show that Nio has already produced a batch of ES9s. The company is trying to replicate the success of the ES8 in the higher-end market.
The ES9 is priced significantly lower than the ET9 sedan, which is equipped with similar technology, in an attempt to attach a value-for-money label to the high-priced model.
Against the backdrop of a tough macroeconomic environment and sales pressure in the auto industry in the second quarter, the ES9 is seen as one of the core drivers to tackle the challenges.
Nio founder William Li expressed optimism about the new model during an internal meeting in April. The company's deliveries are expected to grow steadily in May and June, driven by the ES9 and the sub-brand model Onvo L80.
The ES9 is seen as a key driver to tackle the challenges in the auto industry amid a tough macroeconomic environment.
